Promotional Activities and Reward to Trade
This is an aid to push the brands into the market for deep penetration in the hawking channel.
The Mystery Shoppers will go around the hawking hubs and stylishly check for criteria, they will also systematically follow hawkers who have come to restock into the market. At location, team will pack observe different hawkers while they go about their daily activity for about 5-10 Minutes. The once that push for sales of the focus brands and has 12 Bottles of the focus brand will be selected and Selections of winners will be done by Client and Agency.
The winners were selected based on those who have met the criteria of stocking over 20 cases and have their names in the list submitted.
The client top officials would reward the hawkers and hub owners in each location with the dummy cheque to the winners amidst music and paparazzi.